What can be worse than running out of stock or failing to meet the delivery time on Black Friday?
It’s committing a major blunder on your eCommerce site that would unlikely gain back your customers’ trust.
That’s the predicament Amazon got into after some of its buyers’ names and email addresses accidentally leaked on its website.
Though the company has emailed affected customers of what it labeled as a “technical error,” it failed to appease them. In fact, the email recipients are dissatisfied with Amazon’s explanation and remain concerned about their account security.
Here’s Amazon’s email copied verbatim:
We’re contacting you to let you know that our website inadvertently disclosed your name and email address due to a technical error. The issue has been fixed. This is not a result of anything you have done, and there is no need for you to change your password or take any other action.
Customer Service Department
Aside from providing insufficient information and dismissing the need for a user to change their password, the online retail giant’s use of “http” rather than “https” was cited in this Amazon forum thread as a blatant disregard for security protocol.
Amazon refused to reveal the total number of customers affected, but made it clear that the issue had nothing to do with breach of website or any of its systems.
Do you believe the leakage was only a trivial matter or could Amazon be downplaying the real situation to avoid losing out on Black Friday sales?
Share your thoughts with us in the comments below or over on our Facebook page.