Amazon Accidentally Leaks Customers’ Names and Emails

Amazon data leak

What can be worse than running out of stock or failing to meet the delivery time on Black Friday?

amazon logoIt’s committing a major blunder on your eCommerce site that would unlikely gain back your customers’ trust.

That’s the predicament Amazon got into after some of its buyers’ names and email addresses accidentally leaked on its website.

Though the company has emailed affected customers of what it labeled as a “technical error,” it failed to appease them. In fact, the email recipients are dissatisfied with Amazon’s explanation and remain concerned about their account security.

Here’s Amazon’s email copied verbatim:

We’re contacting you to let you know that our website inadvertently disclosed your name and email address due to a technical error. The issue has been fixed. This is not a result of anything you have done, and there is no need for you to change your password or take any other action.


Customer Service Department

Aside from providing insufficient information and dismissing the need for a user to change their password, the online retail giant’s use of “http” rather than “https” was cited in this Amazon forum thread as a blatant disregard for security protocol.

Amazon refused to reveal the total number of customers affected, but made it clear that the issue had nothing to do with breach of website or any of its systems.

Do you believe the leakage was only a trivial matter or could Amazon be downplaying the real situation to avoid losing out on Black Friday sales?

Share your thoughts with us in the comments below or over on our Facebook page.

For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


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