AdRoll announces integrations with BigCommerce and Yotpo to help merchants seize this trend using AdRoll’s suite of online marketing tools with no need to be a digital marketing expert.
With 2.14 billion shoppers expecting to make the move to online by 2021, merchants are seeking better tools to attract and convert shoppers online.
AdRoll supports over 37,000 ambitious direct-to-consumer brands to make their display, social, and email advertising work together to speed up business growth.
The platform intelligently manages and activates data from over a decade of online campaigns, with 1.2 billion unique digital profiles and insights from 476 million monthly shoppers.
Partnering with BigCommerce, brands can generate dynamic ads aligned to their customers’ journeys and path to purchase.
BigCommerce merchants can use AdRoll to recommend products through online ads and ad re-targeting, promote their eCommerce stores across multiple channels, and increase customer discovery and segmentation.
“We often hear about backlash towards advertising, but today’s customers are actually not opposed to being advertised to so long as it is relevant and targeted to their needs. With AdRoll, BigCommerce merchants can now provide their customers a better buying experience by recommending products based on past browsing behavior.”
Russell Klein, Chief Development Officer at BigCommerce
AdRoll’s partnership with Yotpo, the commerce marketing cloud for reviews, visual marketing, loyalty and referrals, includes an integration that uses artificial intelligence (AI) to automatically match product images with star ratings and positive reviews for display ads.
Customers who leveraged the AdRoll and Yotpo integration for AI-driven ad creative for the web and Google Display Network saw a 3x increase in CTRs.
“Brands have an incredible opportunity to stand out and connect with consumers by showcasing helpful information from their peers.Today’s shoppers gravitate to brands that are relevant and authentic. The powerful combination of AdRoll and Yotpo gives them seamless access to social proof to make brands more relatable, and ad campaigns far more effective.”
Raj Nijjer, VP, Marketing, Yotpo
AdRoll is now available in the BigCommerce marketplace, and interested merchants can learn more by visiting www.bigcommerce.com/apps/adroll. For more information on the integration between AdRoll and Yotpo, visit https://www.yotpo.com/integrations/adroll/.
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What do you think about AdRoll’s new integrations with BigCommerce and Yotpo? Please use the comments section below or head over to our Facebook Group for Small Business Sellers and interact with other small business owners.