Adobe Data Shows Consumers Spent Over $34 Billion During Black Friday / Cyber Monday Weekend

Young woman shopping online during holiday season
  • Data from Adobe Analytics, which analyzes one trillion visits and 100 million SKUs from 80 of the 100 largest retailers in the US provided some early top-level insights that suggest the 2020 holiday season will be very strong, especially for retailers with an online presence.
  • Shoppers increased spending 20.7 percent Year-Over-Year (YoY) during the busy Black Friday / Cyber Monday five-day weekend.
  • Total spending in stores and on retailer’s websites exceeded $34 billion, with a record $10.8 billion spent online, which is an increase of 15.1% YoY.
  • Cyber Monday put the total season-to-date spending (November through Cyber Monday) over the $100 billion threshold, at $106.5 billion (27.7 percent YoY growth), surpassing this milestone nine days faster than last year.
  • Adobe’s data showed that revenue from smartphones increased to 41.1% during the five-day period, which is an increase of 7.4% YoY.
  • Another interesting data point Adobe broke out is the use of social media. Over the 5-day weekend, social media drove one out of 10 visits to retail websites, a 17% YoY increase.

Check out Adobe’s blog post about additional retail and online sales data it analyzed from the Black Friday / Cyber Monday weekend.

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