Adobe Completes Acquisition of Magento Commerce

Adobe announced on Tuesday the completion of its acquisition of Magento Commerce, a market-leading commerce platform.

The addition of the Magento Commerce Cloud to the Adobe Experience Cloud will deliver a single, end-to-end digital experience platform including content creation, marketing, advertising, analytics, and commerce for B2B and B2C customers.

READ MORE: Adobe Buys eCommerce Platform Magento

The Magento Platform brings together digital commerce, order management and predictive intelligence to enable shopping experiences that scale for large and small businesses.

While Magento Commerce may dwarf Adobe’s revenue, this acquisition is still the third largest acquisition in Adobe’s history, a company that typically develops within.

It shows how important Adobe believes Magento Commerce will be to their future to provide clients with fully integrating commerce, digital marketing, and creative solutions.

Adobe says they are the world’s leader in designing and delivering digital experiences, and it is really hard to argue against that.

The portfolio of products speaks for itself. At the core of every great experience are content and data, which enable the consistent, personal, intuitive experiences consumers have come to expect.

An eCommerce platform was a bit of the missing piece for Adobe and with Magento Commerce, they purchased a company that is widely respected among mid-level companies.

“Across every industry, people aren’t just buying products, they’re buying experiences. Adobe is the leader in delivering end-to-end digital experiences and with Magento Commerce, Adobe will further solidify its leadership position.”

Brad Rencher, executive vice president and general manager, Digital Experience, Adobe.

Impact on Small Business

Certainly, the most widely used Magento Commerce platform for small businesses is the open-source Magento 1. There has not been a huge transition to Magento 2 Open Source (or Community Edition) because transitioning existing Magento 1 stores is a pain.

Frankly, Magento 1 is a good product with superb extension support and there really wasn’t much of a reason for many SMEs to make that jump.

READ MORE: Magento Commerce – Adobe is The Fourth Owner – A Timeline

Now that Adobe has full control over the business, we can expect to see a new roadmap to emerge for all versions of Magento.

One possibility could be that Adobe decides to transition Magento 2 CE to cloud only and offer a competitively priced small business edition.

With that said, no one that runs any Magento CE edition today should make any significant changes to their operations until Adobe provides more guidance on the roadmap.

Most importantly, there is no reason to panic for Magento 1 Community Edition users.

Being open source, it will function perfectly fine through the 2018 holiday season, even if Adobe decides to announce a sunset date for Magento 1 CE.

Some extension providers may decide to shift development resources to Magento 2 when Adobe clarifies the future of Magento 2 CE.

READ MORE: Under Adobe – What is Next for Magento Open Source?

But even if that happens, that would not be really very disruptive as most user’s extensions work fine as is and online retailers shouldn’t be tinkering with updates in the last 3 months of the year anyway.

Actually, having this acquisition close quicker than most expected, it gives Adobe time to develop and communicate its Magento Commerce strategy.

This will give Magento Community Edition users time to react to the Adobe / Magento Commerce strategy and make an appropriate decision for 2019 and beyond.

What do you think about Adobe buying Magento Commerce and how it may impact your business if you are a Magento CE user? Head over to our Facebook Discussion Group or use the comments section below.


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