Sales and marketing automation service ActiveCampaign announced the general availability of Conversations, unlocking multichannel communications to influence the entire customer experience.
Now, SMBs can seamlessly bring their Conversations into ActiveCampaign and leverage its industry-leading automations to create unique experiences for each customer.
Conversations gives small businesses an easy way to connect and engage with current and potential customers, wherever they are, collecting all the touchpoints in ActiveCampaign.
Whether started via chat or email, all Conversations are managed through one unified inbox, accessible online or through the mobile app, so small businesses can understand the entire customer journey and give each customer a personalized experience.
“Each interaction a customer has with your business matters. Conversations gives small businesses the tools they need to execute an integrated marketing campaign while communicating with customers when and where they want to. And because it’s connected to ActiveCampaign, it’s easy to optimize the experience with automations, finding that right blend of automation and human touch.”
Jason VandeBoom, Founder and CEO of ActiveCampaign