54% of British Senior Citizens Shop Online

senior citizens ecommerce

More older consumers in the UK have been shopping online this year, according to a 2019 study from the Office for National Statistics.

For the first time since the birth of eCommerce, more than half of Brits aged 65 and over, or 54% of them to be more precise, said they have shopped online in the last 12 months.

smartphone being used for online retailThat means the total number of adults in Britain shopping online has increased to 82%.
Based on the data of the ONS, the reason of the rise of online shoppers in the country is that 93% of households have internet access compared to only 70% 10 years ago.

However, only 14% of older adults aged 65 and over have shopped online in the last three
months, while 35% of 16 to 44-year-olds said they’ve made a purchase 11 or more times in the same period.

What items do senior citizens purchase?

If and when senior citizens decide to shop on an eCommerce website, they purchase goods from different categories.

Although the report of the ONS showed that clothes or sports goods are the top purchases of 60% of adults, with household goods coming in second, it’s actually the opposite for 25% of shoppers aged 65 and over.

According to the older folks, furniture and other things for the home and family topped their list of purchases in the last 12 months. Clothes came next and holiday accommodation was number three on their shopping list. Over the last three months, 41% of them spent between £100 and £499.

The data also revealed that 42% of senior citizens use a tablet to access the internet, while 36% of them use either a smartphone or a laptop.

What do you think of the rising number of senior citizens who are getting hooked on online shopping? Share your thoughts in the comments below or join our Facebook Group.

For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


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