Are you trying to create product videos that you can add to your eCommerce website? Considering product videos are proven to increase conversions that is a good move, but you need to make sure the product videos that you create are effective.
While looking at examples of product videos for inspiration may help, often it won’t cut it. Instead you could try using the following tips to come up with much more effective product videos.
Show People Using the Product
While you could create a video that shows a product from different angles or displays different parts of it – that can be done just as easily with images. The main advantage of videos is that you can do more than that, and actually show the product being used.
The most effective product videos tend to be those that show people actually using the
product. That way potential customers not only learn more about the product, but they
actually see how it could benefit them.
Keep in mind the product videos that you’re creating for eCommerce websites aren’t trailers that require fancy artistic concepts – but instead should focus on letting potential customers know more about the product.
Keep It Short
One of the most common mistakes that people make when creating product videos is
coming up with one that is far too long. Creating a 5 or 10 minute video that discusses every single feature and aspect of a product may sound like a good idea – but odds are viewers won’t watch it.
Ideally the product videos that you create for eCommerce websites should be short. Typically it is best to try to keep them about 1 or 2 minutes long at most.
In order to keep your product video short, you should focus on the most important aspects of your product. Think about what makes it unique and what its main benefit will be to customers – then focus on that.
It will help to write a script and structure your video beforehand so that you can vet it and make sure it isn’t too long.
Always Add a Call to Action
Although your product video is being published on an eCommerce website and presumably the button to buy the product is nearby – it still needs a call to action. It could be something as simple as a final line in the voiceover enticing people to buy the product, or even a title card at the end that points directly to the ‘Add to Cart’ button.
Having a call to action will make a world of difference to your conversion rates, and could provide the final nudge that viewers need to convince them to make a purchase.
It goes without saying but the quality of your product videos should be beyond reproach.
While the video itself may be simple, it needs to be polished and edited well so that it is effective – and for example you could use video editing software such as Movavi Video Editor to add the final touches.
On top of that you should track how each product video you add to your eCommerce website performs – and analyze its results. That way you can make improvements to any other product videos you may create in the future.