1 in 3 Brits Expect Half Price Savings or Better During Prime Day

amazon prime day pricespy

New research from PriceSpy, the independent price and product comparison service, reveals that Amazon Prime Day is more popular than ever – 125% more people are planning on using the shopping event than last year.

Most popular shopping events

Amazon’s Spring Sale pales in comparison to the better-known Prime Day with only 9% of respondents using spring’s event compared to double that (20%) for Prime Day in July.

Shopping event Have used in past year (%) Plan on using 2019 (%)
Black Friday 32% 54%
Amazon Prime Day 20% 45%

Hey big spender

As the hype gets bigger and bigger each year, so do shoppers’ expectations. Over a third (36%) of Brits expect half price savings or more on Prime Day.

Amazon Prime Day 2019
Source: Amazon

Men are the biggest Prime Day spenders – splashing out with an average £229 spend. For men, clothes (22%), laptops (22%) and gaming consoles (19%) are the most popular items. Women, on the other hand, plan on spending an average £153, with clothes (27%), presents (26%), Christmas shopping (26%) and makeup (26%) being the most popular purchases.

Shockingly, 7% of Prime Day shoppers plan on spending over £500 through the site. However, two in five (40%) Prime Day shoppers could be risking spending more than they have to by not cross-checking their chosen deals on price comparison sites other than Amazon.

Bargain blunder

Four in ten (40%) Prime Day shoppers are at risk of a bargain blunder by not cross-checking prices on price comparison sites. Worryingly, more than a third (35%) of respondents who will not be using price comparison sites for their chosen deals cited they trust Amazon to offer them the best deal when this isn’t always the case.

Coupled with a third (33%) of shoppers admitting they feel pressured to spend during flash sales like Amazon Prime Day – taking a moment to make sure you’re getting a good deal could prevent many costly mistakes.

Beyond Amazon

This is the shopping event’s fifth anniversary and appeals to increasingly impatient shoppers – nearly two thirds (64%) of online shoppers prefer going digital because of next day delivery.

Of those who won’t be using Amazon Prime Day, nearly half (46%) say it’s because they don’t have Amazon Prime and don’t intend to pay for it. Meanwhile, 7% of respondents won’t be using Amazon Prime for ethical reasons. High street shoppers who will be shunning the Prime Day frenzy also prefer visiting stores because it is more sociable.

“British shoppers are right to expect big discounts. With retailers increasingly competing for their custom, the power really is in the shopper’s pocket. That’s why – even when faced with huge discounts – it can pay to do a quick search to see if the product is even better value elsewhere.” – Vanessa Katsapa, UK and Ireland Country Manager, PriceSpy 

PriceSpy’s top tips for Prime Day shopping

1. Check out the competition

There is every reason to be sceptical of a shop’s own comparisons and it only takes a few minutes to run a comparison on PriceSpy to see if you can find the same product for less.

2. See through the ‘normal price’ bluff

Frequently, prices of popular products are raised shortly before a sale. PriceSpy can help you check if you are getting a true deal with its price history tracker.

3. Compare the features

If you don’t know exactly what you want, it’s tempting to buy whatever product has the biggest discount. However, you may not be getting the best deal, be sure to compare features and characteristics to make sure you’re getting exactly what you want.

4. Preparation is key

If you know in advance what you are interested in and have a rough idea of the price, you’re less likely to get carried away and buy the wrong thing during a flash sale.

5. It’s not just gadgets

A lot of people still associate flash sales with consumer electronics but there are huge savings to be made on household staples and other purchases – just make sure you have somewhere to store everything!

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